At this time, we will talk about Understanding Digital Marketing: Definitions according to experts and Objectives.
Understanding Digital Marketing
According to (Gary, Wong, Philip Kotler, & John Saunders, 2008), marketing manages customer relationships profitably. The dual purpose of marketing is to attract new customers by promising superior value and retaining current and growing customers by providing satisfaction.
E-Marketing or Digital Marketing according to (Chaffey & Mayer 2009), is marketing that has a broader scope because it refers to digital media such as web, e-mail, and wireless media, but also includes the management of digital customer data, and also how the Internet can be used in common with traditional media to acquire and provide services to customers.
Nowadays, everything becomes electronic. The marketer uses technology to conduct business activities. E-marketing creates, communicates, and delivers value processes to customers who use information technology systems and manages and maintains relationships with customers to benefit organizations or companies with stakeholders (J.a.F.R.Strauss, 2009). E-marketing uses information technology methods into traditional marketing principles.
Understanding Digital Marketing According to Experts
The definition of digital marketing, according to experts, are:
According to Urban “2004:2.”
Digital marketing uses the internet and information technology to expand and improve traditional marketing functions. This definition concentrates on the whole of conventional marketing. We can also state that opinions such as “interactive marketing,” one-to-one marketing, and “e-marketing” are closely related to “digital marketing.”
According to Coviello, Milley And Marcolin “2001:26”
Digital marketing uses the internet and other interactive technologies to create and connect dialogue between companies and consumers who have been identified.
According to Ridwan Sanjaya & Josua Tarigan “2009:47”
Digital marketing is a marketing activity, including branding that uses various web-based media such as blogs, websites, e-mail, Adwords, or social networks. Of course, digital marketing is not just talking about internet marketing.
Digital Marketing Objectives
According to (Meyliana 2011) in his journal entitled “Analysis of E-marketing Strategy and Its Implementation in Rental Company,” e-marketing is part of e-commerce, a trading system through the Internet where the Internet will continue to provide up to date properties. The company can provide product information services offered clearly and easily.
This will have a good impact on the company’s progress if we can run the system properly. Based on the above understanding, we can conclude that e-marketing is the process and activity of marketing products of goods and services of companies using electronic media such as the Internet. The objectives contained in e-marketing include aspects: tasks, what must be achieved; measurable amount, how much, when.
Most digital marketing aims to achieve various objectives, such as:
1.increase market share;
2.increase the number of comments on a blog or website;
3.increase sales revenue;
4.reduce costs, such as distribution or promotion costs;
5.achieve brand goals, such as increasing brand awareness;
6.increases database size;
7.achieve Customer Relationships Management objectives, such as increasing customer satisfaction, frequency of purchases, or customer reference level;
8.improve supply chain management, such as improving member coordination, adding partners, or optimizing inventory levels.
That is all about Digital Marketing: Definitions and Objectives.