At this time, we will talk about Digital Marketing: Types, Benefits, Strategies.
Digital Marketing: Types, Benefits, Strategies.
Types of Digital Marketing
In general, there are two types of digital marketing:
Push digital marketing
Push digital marketing, This type of digital marketing refers to various efforts to promote products or services without the initial approval of prospective consumers.
Some marketing strategies that fall into this category are the creation of blogs, websites, advertising on various websites, sending promotional emails to consumer emails, and also sending SMS containing product promotions to people’s mobile numbers.
The advantage of digital marketing is that it provides more complete data, can target prospective consumers accordingly, can take place consistently, and can also send promotional content on time.
The drawbacks include a reasonably high cost, a target of prospective consumers that is not very large, and a possibility to be challenging to find.
Pull digital marketing
Unlike the type of push digital marketing where prospective consumers are on the passive side or just as recipients, this type of digital marketing pull refers to prospective consumers’ activeness in finding information about the products or services they need.
Consumers seek this information through websites or blogs that provide the information they are looking for. SEO activity or Search Engine Optimization that aims to maximize search engines’ use is closely related to this type of marketing.
SEO allows the website or blog of a product to be on the first page of search engine search results, increasing the possibility of visiting. By using SEO techniques, marketers will be able to answer consumers’ needs in finding what they need on the Internet and indirectly succeed in the digital marketing pull strategy.
This type of digital marketing’s advantages is the unlimited size of content and flexibility in storing and displaying content. The shortcomings themselves include a considerable level of difficulty. Consumers can find the content created and the possibility of blocking if the existing content is mixed.
Benefits of Digital Marketing
The benefits of digital marketing include:
- Firstly, Digital Marketing connects you with consumers on the Internet.
- Secondly, Digital Marketing generates high sales.
- Thirdly, Digital Marketing makes you more efficient.
- Fourth, Digital marketing enables real-time customer service.
- Fifth, Installation connects you with consumers who use Mobile devices.
- Sixth, Digital marketing helps generate high revenue.
- Seventh, Digital Marketing provides a higher Roi than your campaigns.
- Eight, Digital Marketing maintains your position against competitors.
- Ninth, Digital Marketing helps you compete with large companies.
- Last but not lelast, Digital Marketing prepares you for the Internet of things era
Digital Marketing And Marketing Strategies
A business always associates social media as one of the most effective tools for promoting its development. Imagine only if we run without social media support; marketing or marketing can not run effectively and correctly. Social media marketing is crucial for business development, especially in today’s digital era. In addition to easy to use, businesses’ cost to run a business through social media is also cheap. In this explosion of technology and social media, emerging marketing strategies are trending and need to be noticed. The following are digital marketing strategies that need to be mastered by businesses to help product marketing:
1. Content marketing
Content marketing is now the primary focus of many brands considering its important role and how it works in social media, multimedia, search, and mobile. Many companies still do not understand the importance of trends and how content marketing underlies almost all digital marketing. Content is the basis of all digital marketing. It is crucial to create brand awareness and penetrate the crowd.
2. Mobile marketing
The growing number of smartphone and tablet users has made marketing messages and content for mobile platforms a must. From such small devices, many consumers read content, receive emails, and even buy products. Therefore, the company must immediately redesign the website and blog to be responsive to mobile devices.
3. Integrated digital marketing
Social media and content play an important role in search results. Google has created Google+ for a variety of reasons, including one of which is to capture social signals. Therefore make sure that each approach that is carried out provides the possibility to bind them all simultaneously to achieve maximum effectiveness.
4. Continuous marketing
A marketing person must realize that a strong marketing strategy is on the rise and called continuous marketing. However, this does not mean you should not do product marketing or promotion offline. The reality is that everything found online through social media, Twitter streams, and search through Google, requires constant SEO activity, publishing, content creation, and marketing.
5. Personalized marketing
A marketing approach that is common in traditional media and television becomes less effective because of media saturation. We can see how personalized marketing on e-commerce sites, emails, and websites adapt to advertising and user interfaces to benefit relevant consumers.
When visiting an online business once and then calling again, the website will know who you are. The email that comes next has also been personalized with the products you have seen when shopping online. The web will capture your habits, such as reading data, presenting relevant information, and applying intelligence. This trend is driven by technology by using “big data” to increase marketing effectiveness.
6. Visual marketing
The first time we look at the visual marketing landscape was a few years ago when YouTube was present. Since then, visual marketing continues to appear, such as Instagram, Pinterest, and also Slideshare. In the last six months, visual marketing has been at a new level. You should be able to use this marketing trend as one way to increase online engagement.
That’s all about Digital Marketing: Types, Benefits, Strategies.