At this time, we will Get To Know EDM and Email Marketing Campaign (definition of EDM, definition od digital maekrting).
Definition of EDM and Email Marketing Campaigns
EDM stands for Electronic Direct Mail. EDMs and email marketing campaigns are not the same things.
Email send-outs are solely base on electronic marketing. It is the process of building an email database of customers and potential customers and sending them communications or special offers directly.
On the other hand, an EDM is a much more lengthy process and involves more than just email communication. An EDM utilizes multiple forms of communication to relay and reinforce the campaign message. EDM can do this through: firstly PPC Campaigns, secondly Social Media, Thirdly Remarketing Advertising, then Offline Advertising.
However, the outcome for both EDMs and email marketing campaigns is generally the same, which is to either build brand loyalty or convert sales. Below are some of the critical benefits and recommendations involved with both.
Benefits of EDM and Email Marketing Campaigns
Firstly, Mass communication forms that provide usable data is one of the benefits of the strategic email campaign. The analytics you gather afterward can assist with future planning.
Secondly, It shows how many took action due to how many people opened your email, what device, what time, where they viewed it, and it helps you calculate an exact return on investment (ROI).
Thirdly, you can know how much time and money it can save in a business with an email marketing campaign. Email service providers quickly make it easy for small and medium-sized companies to reach broad of previously reach audiences.
Then, email marketing campaigns is how incredibly personal you can make them. Email allows the sender to add personal connection, which can go a long way with consumers. Email campaigns can be customized to include the recipient’s name, nearest store, localized news, and customize the customers’ products or services.
The Most Effective Email
If you want to strengthen your relationship or want them to buy something, here is the type of email that you can send.
The ideas for your email campaign:
Company newsletters, Industry news, “Welcome,” Testimonials/case studies, Tips & advice, Event information
Special offers, New arrivals/product launches, “We miss you.” Holiday specials, Re-orders, Sale reminders
Email Split Testing
The email providers provide the opportunity to split-test an email campaign. A split test means you can test different email elements to see what version generates the best results. We can apply testing to the subject line, the content, the images, and pretty much anything else.
The Best Time to Send Email
You need to know the best time to send an email to your particular audience or customer. Follow the guidelines available about the best hour of the day and the best day of the week to send emails to audience or customer.
You need to conduct your email campaigns and review the analytics. Review analytic will give you the best indication of when and what device your customers prefer to receive your information.
So that’s all about EDM and Email Marketing Campaign.